From Hope Marketing to Proactive Strategy Ever find yourself posting a gorgeous reel, crossing your fingers, and praying the Instagram algorithm notices you? That’s what I call hope marketing. And here’s the thing: it’s not a strategy. If you want to actually book more photography clients in 2026, you need to move from “posting and praying” […]
Anytime I talk about email marketing, the same two questions always come up: How do I start an email list? and How do I make sure the people joining my list are actually my ideal audience and not just random subscribers? The first step in email marketing is simply this: start the list. Don’t overthink it, don’t wait […]
