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Knowing your content and being a good speaker are two different skills. Public speaking coach Heather McGuigan shares the 3 questions to ask before every talk, plus what to cut from your slides, how to slow down, and what to do with your hands.

A low ticket offer is an affordable paid product (usually somewhere between $9 and $100) that solves one small problem for your audience and moves them one step closer to your signature course, membership, mastermind, or coaching program. If you’re an educator, photographer, coach, or creative entrepreneur and your launches aren’t converting, a missing low […]

Do you need a big budget to make ads work for your photography or education business? Nope. Brooklyn Grotte, a former newborn photographer who now runs a Meta ads agency and a membership called Out of Office, started with $5 a day ads that sent people to a freebie. That one simple ad grew her […]

There is a version of burnout advice that has never sat well with me. It usually sounds like this: slow down, take a break, do less, stop wanting so much. I understand where that advice comes from, but it is not particularly helpful for an ambitious person who still loves what they are building. I […]

I hate Instagram. Not in the casual, “the algorithm is annoying today” kind of way. I hate what Instagram has convinced us we need to become in order to build successful businesses. It is no longer enough to be exceptional at what you do. Now you need a personal brand and you need to show […]

The word networking has developed a reputation that makes many photographers cringe. It often brings to mind awkward small talk, forced introductions, and collecting business cards that never see the light of day again. For an industry built on genuine human connection, it’s ironic that the very word meant to encourage relationships has become associated with transactions […]

For many photographers, speaking at conferences feels like the ultimate milestone. It’s easy to look at the educators standing on stage and assume they simply had a larger audience, a bigger social media following, or better connections. While those things can certainly help, they’re rarely the reason someone gets invited. The truth is, event organizers […]

Let me ask you something. When your teaching about client experience..when you talk about the importance of a seamless delivery, a polished brand touchpoint, a shop that actually converts, what platform are you pointing them to? Because the tools you recommend aren’t just workflow advice. They’re business infrastructure. And if you’re sending photographers to platforms […]

There’s something happening in the creative industry right now that I find both hilarious… and slightly concerning. Everyone wants to speak. And don’t get me wrong, getting asked to speak at a conference or event is exciting. You get the speaker badge. The attendee selfies. The “OMG your talk changed my life” DMs. Maybe even a tiny hotel […]

Most advice about landing speaking opportunities focuses on one thing: the pitch. Write a better email.Refine your topic.Highlight your credentials. And while those things matter, they are not the reason most people get booked. Because by the time your pitch is opened, one question has already been subconsciously answered: “Do I know who this person […]