All photographers want to show off their work, but with the Internet as crowded as it is, it’s hard for your photos to stand out. Thankfully, there’s a solution: Search Engine Optimization (SEO). SEO is a great way to make sure people find your content on the web. Here are six ways to improve your SEO as a photographer and get your photos seen. 

Optimize Your Site Speed

Optimizing your website’s speed can improve your SEO and give a better browsing experience to visitors. Speed optimization is an essential part of your website as it ensures faster loading times for your visitors and allows them to get the most out of their experience. There are several tactics that can be used to optimize your site speed, such as utilizing a Content Delivery Network (CDN) such as CloudFlare or Jet Pack to serve content faster, enabling compression on web pages, optimizing images and minifying resources. Optimizing your site speed may take some time initially but is well worth it in the long run as it will ensure your visitors have a better experience when browsing your website.

Optimize Images

Optimizing images is another great way to improve page loading speed since large image sizes can reduce page loading speed significantly. To optimize images, try using tools such as ImageOptim or TinyPNG that can compress image sizes without sacrificing quality.

SEO keywords are words or phrases that people use to search on search engines such as Google or Bing. You can use these words or phrases to optimize your website and increase visibility in organic search results. To identify SEO keywords, you’ll want to do some research into what terms people are using when searching for information related to your business. Once you have identified relevant terms, you can incorporate them into your website content and page titles in order to increase visibility and improve your website’s ranking in the SERPs (search engine result pages).

Improve Your Title Tags & Meta Descriptions

Creating title tags and meta descriptions that accurately reflect the content of your page can help search engines understand the purpose of your page and thus result in higher rankings in searches.

Creating Quality Content

Quality content is key when it comes to SEO success—after all, how else would you expect people to find your work? Make sure the content you create is informative and engaging; don’t just focus on marketing yourself but also provide helpful tips or advice related to photography that readers may find useful! This will help establish yourself as an authority in the industry which will only benefit you down the road! 

Optimize Your Image Tags

Image tags are the text accompanying each photo on your website or blog posts that tell search engines what the image is about. Make sure to include relevant keywords in these alt tags so they appear correctly in search results. Additionally, be sure to utilize descriptive words when writing these tags—it will help people find your work more easily! 

Link Building

Link building (i.e., acquiring links from other websites) also plays an important role in improving SEO ranking since it can help demonstrate the popularity of your website to search engine algorithms which value links from other authoritative sources as “votes” for quality content. This is one of the reasons why I love that my client Twyla from Emotional Storytelling has features on her website! It gives us the opportunity to link your website on her site which is great for us and great for your SEO. 

With some thoughtful planning and research into keywords, image tags, hashtags and user-generated content, any photographer can improve their SEO game and get more eyes on their stunning images online. Keep these six tips in mind when creating new content or optimizing old ones so that more people can appreciate all of the hard work you put into taking beautiful photos every day!

Noella xo