Navigate the Wild is literally the only marketing course you will need. Not only do we go through the fluffy, inspirational ( but very important) content but we cover the tangible real strategic education too. From ideal clients to analytics, this course is powerful and action based and trust us... you will learn to love marketing from this point forward!
is being effortlessly released with each session and each day you feel more and more like you are creating the work that feeds your soul and makes magic appear each time you review a gallery of edited images.
Now, where do you go from here? How do you keep clients coming so you can continue to create the work that sets your heart on fire for photography? The answer is one simple word with hundreds of definitions, strategies, methods and options… MARKETING.
Marketing your business doesn’t have to be scary or daunting yet it is the one area that most photographers fall short in.
Marketing is an essential part of running a successful business. You can be the most talented and inspired photographer out there but if you’re falling short in your marketing strategies, soon the business will dwindle and the client inquiries will start to fade away. Marketing is so much more than posting on Instagram (whose guilty of this?!) and it requires a well thought out strategy.
You've heard of email marketing, in fact your inbox is full of emails but you have no idea where to start with it or even why it's important.
You have a website but you know you aren't using it effectively. Maybe you even paid a hefty penny for it yet you still don't know if its helping to bring you in any leads!
You rely on Instagram and Facebook as your main marketing tools and seeing other accounts being hacked, taken down, disabled scares the crap out of you.
We have taken everything we have learned from over 15 years in business, including owning a 6 figure marketing agency dedicated to photographers and wrapped it all up into ONE all inclusive course.
This course is designed for the photographer who already knows how to shoot and edit, who has a workflow down and is ready to take their business to the next level by implementing some key parts of marketing their services.
If you’re doing all the ‘right things’, but wondering why your client base isn’t growing, this course is for you. This course is going to change the way you view marketing and will be that link between where you are at and where you’d like to be with your business. Let's grow your business and become a photographer who is confident, creative and successful.
Understanding your ideal client
In this module, we work through figuring out exactly who your ideal client is and how to serve them. Your business has a personality, did you know that? Let’s uncover your brand personality and figure out exactly who your brands BFF is. Stop shouting at the masses and learn how to gently sell to your following without coming off as a cheesy salesperson.
Clarifying your brand
Understanding the golden rule of marketing
Anatomy of a website + how to use it
Figure out exactly what should go on each page of your website so that you’re always attracting your ideal client. We all blog, it's most likely part of your workflow already but did you know that with a few tweaks to your blogging, it can be a driving force for all of your marketing strategies. We will talk about that mysterious acronym SEO and go over the do’s and don’ts on how to optimize your website.
Search Engine Optimization
Curating your grid
We'll walk you through how to create authentic engagement (an IG story challenge might go down!) Learn how to plan your entire months content in one day and put your IG account on auto pilot. We will walk you through how to find the most ideal hashtags to use, how to prevent getting shadowbanned, what to say to your audience and when you should be saying it. How to curate a grid and profile so that it is clear, on brand, cohesive and makes the right first impression.
The art of writing captions
Building community + connection
Using Instagram stories
Facebook is still the number one social media platform but are you using it as a way to get more clients or just get more virtual friends? Lets walk through Facebook pages, Facebook groups and Facebook ads together.
Email content strategy
You’ve heard that you need an email list but the thought of getting started is daunting. We will walk you through picking an email marketing platform, creating your first freebie, setting up a welcome series that is on automatic and nurtures your clients from the moment they ‘knock on your door’. We will give you the framework for using all of your social media platforms to grow your email list.
Picking your platform
Opt-ins and freebies
Crafting the welcome email
Cleaning up your profile
Learn how to prepare your Pinterest profile for business. We'll be talking about how to rearrange your boards and pins for the most views, learning how to title your pins, create descriptions that are keyword rich and SEO happy. We will walk you through how to get your website ready for your Pinterest strategy, how to create graphics that get you repinned and we will walk you through our fav tools for automating Pinterest so it works while you sleep.
Board + Pin strategy
Session planning guide, property and model releases, vendor collaboration email.
IG Highlight Icons, Pinterest Templates, Brand Identity Template + more!
Map out your content marketing strategies!
A cashflow friendly payment plan
Save $175 when you pay in full
"Teach him how to fish and you feed him for his life time."- this quote couldn't ring more true in the photography industry. We want to empower you and walk alongside you in your entrepreneurial journey. I have over 6 years experience as a photographer and another 5 years helping photographers launch, grow and scale their business.
Be booking your ideal clients and working on projects that bring you high rewards (financially + creatively).
Clearly articulate what you do and who you do it for, and know what to post and what to say in you online marketing
Generate consistent income and sustainable revenue while boosting your authority in the industry
Have a clear actionable plan in place for scaling your business
We're different from the other marketing courses you've come across because we're make FOR photographers, BY photographers... and we walk you through creating full strategies and workflow to keep you going sustainably.
What makes Navigate the Wild so unique is that it not only teaches all of the things but it walks you through how they all work together to create a brand that is unstoppable. It helps you to frame your mind around working less, not more on your marketing through automation and systems that will reduce the amount of time you spend on your marketing which in turn, will allow you more time to do what you love.
We have put our 15 years of experience together to bring you a one stop shop marketing course that is filled with strategies, advice and techniques that we have used to not only grow our photography businesses but also, did you hear... Noella has been running a full service marketing agency serving new photographers all the way to experienced ones scaling their businesses. This course is not surface level stuff, it goes in depth and we hold nothing back!
Navigate the Wild opens 3 times a year in cohorts. We work through the course together as well as group coaching calls. After 12 weeks and 10 group calls together, you will continue to have lifetime access to the course.
Of course, we have two options for you! You can pay in full with a discounted rate of $1250. We also have three payments for $450. Both options include 2 really epic bonuses!
The course part of the program is delivered online. Group Coaching runs in cohorts with the next one starting March 6, 2023. You will get 10 live group coaching calls and access to our Slack channel for direct access to us. Once your cohorts calls have finished, you will continue to have access to the course forever!
Yes, you would. Posting regularly is a minor piece of social media marketing. Are you posting the images that make you feel alive and like you are using your full creative potential? Are you really connecting with new clients on social media or are you just hoping for more likes? Social media marketing is about posting with intention to speak to your ideal client so they don’t want any other photographer than you.
The beauty of this course is you have lifetime access and your lifetime access includes any and all updates made to this course. I will be updating the course as things change and new information becomes available although the basics are always the same. Rest assured this course will be worth it today, next month, next year and beyond.
We have a 30 day money back guarantee. As long as you watch the full course, show effort of implementation, and are still not satisfied with your purchase within 30 days, we'll happily give you your money back!
Creating this one very life-changing habit
Building a marketing system that runs on automation and understanding how marketing platforms all work together seamlessly
Attracting your dream clients and working on project that light you up
Creating and sustaining process and systems for added efficiency and profitability
Feeling more balanced, rested, and in alignment with what you're wanting to create for your life.
The investment doesn’t seem like too much when you think about all the new clients that you will book once you apply your new marketing strategy. If you implement all of our strategies and you book just one or two new clients, it was completely worth it and we can bet that once you put everything into action, you will be getting far more than 1 or 2 new clients.
A cashflow friendly payment plan
Save $175 when you pay in full